CMS has advised the sellers in relation to the sale of Slevomat Group (“Slevomat”), a company holding deal websites in the Czech Republic and Slovakia. The UK-based travel company Secret Escapes acquired Slevomat from a group of investment companies consisting of Miton, Enern and In-Bridge.
Through its websites Slevomat offers discounts on travel and entertainment packages and a range of other goods and services. It has over a million customers globally and a turnover of around EUR 90 million.
Secret Escapes was founded in 2011 and is currently active in 21 markets in Europe, America and Asia. The company is backed by a number of investors including Google Ventures. It is a rapidly growing company and expanded into the Czech Republic, Slovakia and Hungary last year under its Travelist brand. The transaction was the largest acquisition of the company to-date. The deal value remains undisclosed.
The CMS team was led by Helen Rodwell and included Frances Gerrard, Lucie Hallóová, Andrea Červenková, Pavel Kocián, Jamie Gordon, Filip Gvozdek and Jiří Peťura.