Coca-Cola Hellenic Bottling Company first to produce brand new category - plant based beverages AdeZ
Company: Coca-Cola Česká republika
Coca - Cola opened an upgraded and expanded Coca-Cola bottling facility in Prague-Kyje. The company has invested over CZK 300 million (13 million EUR) into making the Prague-Kyje operation one of the main hubs in Europe. One line will produce existing products faster, safer, and more precisely. A new line, enclosed in hygienically-sealed box, will produce a new line of almond and other plant-based drinks to be placed on 13 markets in coming months.
Coca-Cola is celebrating 25 years of operating in the Czech Republic.
Along with five other beverage producers Coca Cola plans to introduce a uniform (traffic lights-like) EU-wide system of nutritional-value marking. With the new school year, they will stop selling carbonated sugary drinks with added sugar in secondary schools. They also exercise marketing that does not target children under 12 years of age
The company made their plastic bottles and caps 21.4% lighter. All their PET bottles are 100% recyclable and contain up to 30%-recycled material. They have also increased recycling of solid waste above 90% over the past 10 years
Plans of Coca Cola and Coca Cola Hellenic Bottling Company include
- reduce average sugar content in their drinks by 10% by 2020
- grow portfolio of zero- and low calorie options
- rethink recipes – such as Sprite in 2017