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Consumer Intelligence Series: Protect.me

Company: PricewaterhouseCoopers Česká republika, s.r.o.

An in-depth look at what consumers want, what worries them, and how companies can earn their trust—and their business.

How consumers see cybersecurity and privacy risks and what to do about it
How concerned are consumers about cybersecurity and privacy risks? Do they believe companies and the government are doing enough to protect their personal information? Do they feel they are in control of their data? And what does it take to win their trust?

We conducted extensive research to better understand consumer attitudes about data security, cybersecurity, privacy, trust, and regulation.

It’s critical that companies understand and respond appropriately to their customers’ cybersecurity concerns. To earn consumers’ trust, you must vigorously protect customers’ data while respecting individual privacy as you look for ways to monetize that data.

Methodology: During August and September 2017, PwC surveyed a nationally representative sample of 2,000 Americans over the age of 18 via an online survey and video interviews.

More information here.


For consumers, cyberattacks are personal

Consumer trust is fading

Who’s on the hook? Consumers say businesses more than government

The path to trust: Giving customers control and providing transparency

What types of businesses do consumers trust most?

After a data breach, can companies earn back consumer trust?

Consumers see some emerging technologies as a risk to their privacy

A call to action driven by customers’ concerns



Tags: Business Development | IT |

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