An in-depth look at what consumers want, what worries them, and how companies can earn their trust—and their business.
How consumers see cybersecurity and privacy risks and what to do about it
How concerned are consumers about cybersecurity and privacy risks? Do they believe companies and the government are doing enough to protect their personal information? Do they feel they are in control of their data? And what does it take to win their trust?
We conducted extensive research to better understand consumer attitudes about data security, cybersecurity, privacy, trust, and regulation.
It’s critical that companies understand and respond appropriately to their customers’ cybersecurity concerns. To earn consumers’ trust, you must vigorously protect customers’ data while respecting individual privacy as you look for ways to monetize that data.
Methodology: During August and September 2017, PwC surveyed a nationally representative sample of 2,000 Americans over the age of 18 via an online survey and video interviews.
More information here.