The EU has been focusing on improving and strengthening the consumer protection rules following market developments. In April 2018, the European Commission proposed new rules as part of the “New Deal for Consumers”. This new deal aims to strengthen consumer rights online, give consumers the tools to enforce their rights, introduce effective penalties for violations of EU consumer law, track dual quality of consumer products and improve conditions for businesses.
As part of the aim of providing consumers with the tools to enforce their rights, on 24 November 2020, the European Parliament endorsed a directive on representative actions in order to introduce the possibility for consumers to bring a collective action.
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