Eversheds Sutherland (International) has topped the Acritas annual UK Law Firm Brand Index for 2019, with the strongest lead since the Index was launched in 2012. This takes its total number of first rankings to five out of eight.
The Index is based on Sharplegal survey data from hundreds of in-depth interviews with major UK businesses and global companies with UK service needs. The data analysis includes a number of key criteria such as name awareness, favourability towards each firm, reputation in top level litigation and M&A, as well as which firms are most used for high value work.
Whilst there has been an increase in general brand awareness and favourability, Eversheds Sutherland has grown most substantially in terms of top-level litigation and, in particular, consideration for high value work.