The J.D. Power market researchers are an institution when it comes to quality and customer satisfaction. In the biggest automobile customer satisfaction survey in Germany, the VDS (Vehicle Dependability Study), car owners were asked about the quality and reliability of their one to three-year-old vehicles. Drivers of the Opel ADAM and Opel Insignia gave their cars excellent ratings – the best in their segments. At the joint awards ceremony with the trade magazine Auto Test yesterday evening in Cologne, Opel Vice President Quality Elvira Tölkes accepted the trophies for the victorious duo. In addition, Jürgen Keller, Opel Executive Director Sales, Marketing and Aftersales Germany also collected another prize: the Opel Ampera-e, with its electric range of 520 kilometers (according to the New European Driving Cycle) is Auto Test Winner 2017. The electric car received the award for best “Technical Innovation” of the year.
At the awards ceremony in Cologne, Elvira Tölkes said, “We place very high value on the quality of our cars delivered to our customers. In addition, the J.D. Power study shows that Opel also sets high standards in terms of reliability and durability across the entire portfolio from the chic urban car Opel ADAM to the Opel Insignia. So we are delighted to have received both of these awards.”
“Beyond high quality, what also distinguishes Opel is that we make future technologies accessible to so many people. Good examples of this are the personal connectivity and service assistant Opel OnStar as well as the current market launch of the revolutionary electric vehicle Opel Ampera-e. Our electric car is a true range champion, without a doubt a major innovation and thus a worthy Auto Test winner 2017,” added Jürgen Keller.
This year J.D. Power surveyed 14,000 people about their experiences with their car in online interviews. The study’s questions are grouped into the categories quality/dependability, appearance and running costs. All responses result in a ranking in which the brand or model with the lowest number of faults emerges as the winner. J.D. Power analyzed a total of 71 car models.
Auto Test winners and the results of the J.D. Power customer satisfaction survey have been announced jointly since 2008.