New research from JLL (NYSE:JLL) challenges traditional approaches to evaluating city competitiveness by encouraging the global real estate market to rethink city performance metrics. In World Cities: Mapping the Pathways to Success, published in conjunction with The Business of Cities, JLL delves into global cities’ performance to evaluate their strengths and opportunities for real estate investors, developers and corporate occupiers.
JLL’s analysis looks beyond the standard metrics of city performance to recognise similarities among the world’s cities. The new classification of 10 global city groups, each with their own common paths, challenges and imperatives, draws on a wide range of indicators to develop a focused global map of city dynamics (see Image 1).
Among the new city types, Innovators with world-class capabilities in science and technology have seen investment volumes grow by 50% since 2006. In particular, Berlin emerged as a hotspot for cross-border investment, ranking as one of the top global destinations for cross-border capital. Meanwhile, Lifestyle cities like Vancouver, which saw investment volumes rise by 168% in 2017, will continue to attract global investment capital.
Jeremy Kelly, Director in Global Research at JLL said: “Increasingly, groups of cities share characteristics, aspirations and priorities in terms of the specialisms that they nurture, the talent and businesses that they attract, and the style and quantity of real estate required. With this in mind, it makes sense to assess a city’s real estate market dynamics through the lens of these city groups, to complement more traditional approaches to evaluating the impact of city competitiveness on real estate.”
The 10 new city types
The Big Seven and the Contenders
Innovators, Lifestyle and Influencers
Megahubs, Enterprisers and Powerhouses
Hybrids and National Growth Engines
Dr. Tim Moonen, Director of Intelligence at The Business of Cities added: “All global cities are on a journey within or between different types – their paths are guided by new infrastructure, changing sector mix, new national policies and even by the way they are governed and led. The shifting competitive horizons of different types of cities bring new opportunities and fresh challenges for the real estate industry. This typology represents a snapshot in time and as cities adjust and evolve we can anticipate the dynamics of the global urban system to change with them.”
The typology is informed by over 300 global indices and benchmarks that assess the relative performance of cities including finance and business activity, investment profile, demographic diversity, innovation, infrastructure, global reach, quality of life, culture, governance and institutional framework. Other factors include core analysis of city size, GDP per capita, growth rates, industrial structure, position within the national and continental ‘system’ of cities and in-depth experience working with hundreds of city governments and leadership teams in the development of city and metropolitan strategies. To learn more about cities and real estate, visit www.jll.com/cities-research.