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McKinsey's Central European Digital Quotient survey

Company: McKinsey & Company, Inc. Prague

As part of McKinsey & Company’s commitment to contribute to the digital transformation of leading European companies, we have kickstarted an initiative to assess the digital maturity of the top organizations in Central Europe.

We plan to conduct this assessment by using our proprietary Digital Quotient (DQ) assessment which evaluates the digital and analytics maturity at company level and allows comparison with peers. Over 750 companies and 20,000 executives across sectors and geographies worldwide have already participated.

The survey will be conducted free of charge and has two key objectives: (I) unlock additional value for your organization by identifying key digital enhancement opportunities, and (II) provide you with the latest insights on the digital performance of today’s leading companies in Central Europe.

The survey requires ~30 minutes per participant, and it would ideally be filled-out by at least 5-8 top executives from your organization (B or B-1 level). As output, you will receive a DQ diagnostic report detailing out your current digital maturity along key dimensions and benchmark against peers. This will be supplemented by a 1:1 conversation to discuss actionable steps that can digitally enhance your organization as well as an invitation to the CxO-level roundtable with participants.

To participate, please use the link below : https://mck.co/3ahz50l

For more information, please see attached a presentation detailing out the McKinsey DQ @ Scale initiative and how you can get involved. As we are looking forward to your participation, please do not hesitate to reach out should you have any questions regarding the diagnostic or the value it can bring to your organization.


For details, please contact 

Claudiu Gurguta – Digital Expert McKinsey & Company

Victor Spiridon – Engagement Manager McKinsey & Company


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