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T-Mobile introduces summer campaign with Czech olympic legends, brings unlimited data to customers and encourages them to spend the summer actively

Company: T-Mobile Czech Republic a.s.

T-Mobile has launched its Sports Summer campaign, which celebrates the achievements of Czech Olympians and encourages people to spend their summer actively. The concept of the campaign works with the sporting concept of everyday activities and presents famous faces of Czech sport in unusual roles. The campaign, which was created in cooperation with the Czech Olympic Team, was prepared by Saatchi&Saatchi and will run during July and August on TV, social networks, OOH formats and will also challenge T-Mobile employees themselves to get moving.


More information here (in Czech language only).

Tags: New Products & Services | IT | Health |

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