The number of children and students who visited the National Gallery in Prague to see its displays free of charge rose by almost one half in 2016. Thanks to its cooperation with Komerční banka, they have had this opportunity since as early as April 2015. While last year some 70,000 children, young people up to 18 and students up to 26 used the opportunity of free admission last year, the figure was only 49,000 in 2015.
“I am delighted to see the project shared with Komerční banka already celebrating its second anniversary. In addition to an attractive programme of displays and a broad range of fringe activities, free admission to the displays of our collections is a great way for bringing rising numbers of young people to the Gallery,” said Jiří Fajt, Director General, National Gallery in Prague.
“This result has most positively surprised us, and also delighted us. I regard the project for free admission to the National Gallery in Prague for children and young people as one of the most successful CSR projects ever carried out by Komerční banka. We are happy to be able to promote the education and cultivation of the young Czech generation so actively,” added Albert Le Dirac’h, Komerční banka Chairman and CEO.
The National Gallery in Prague first opened the displays of its collections to children and young people up to 18 and students up to 26 completely for free on 1 April 2015. The long-term plan envisaging free admission for young generations is being carried out in cooperation with Komerční banka, which pays for these visitors’ admission. The zero admission applies to both Czech and international visitors to the National Gallery in Prague.