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Breakfast briefing: Reputation Management in 2014

2014-09-05 00:00:00
Company: Grayling Czech Republic, s.r.o.
We live in a fragmented media world. Threats to reputation can come from within organisations’ own marketing departments, as well as pressure groups and disgruntled customers, who – overnight – can become temporary and destructive influencers. Brands need to equip themselves to listen, respond and – where necessary – change their content and engagement strategies to address customer pain points, create advocacy and protect themselves from potentially damaging (or even just embarrassing) situations.

Event: Breakfast briefing: Reputation Management in 2014

When: 5th September 2014, 09.00-10.30 am

Where: AmCham, Dušní 10, Praha 1

For registration please contact Michal Malysa at Michal.Malysa@grayling.com.

Event is FREE for AmCham members!

Chris Lee, Head of Digital Knowledge at global integrated communications company Grayling, will present a 25-minute argument for businesses to arm themselves with the right tools to thrive and be resilient to threats online, from customer complaints right through to reversing negative search engine results. The profile of Chris Lee on LinkedIn can be found here.

AmCham Corporate Patrons



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