PR Work: Research as a Tool for Excellence in PR
2015-02-19 00:00:00
Company:
Media Education CEE, s.r.o.
Address:
Quality detailed information is today the ground for your success in PR. Are you interested in learning how to measure the outcome of your PR campaigns, interpret it correctly and integrate it into your further decision-making? Join the PR Klub full-day workshop on Research as a Tool for Excellence in PR.
When: Thu, February 19 2015
Where: Novotného lávka 200/5, 110 00 Prague
Price: 2500 CZK for PR Klub members, 3500 CZK for other participants.
PARTNER DISCOUNT FOR AMCHAM MEMBERS: 500 CZK - Final price for AmCham members for the full-day workshop: 3000 CZK.
Registration: http://prklub.cz/detail/pr-work-o-vyzkumech_54
Language: Czech
PROGRAM:
9.00 - 9.15 Registration
9.15 - 10.00 Introduction to basic research and questionnaire set-up (Ivan Tomek, MR Think)
10.00 - 10.45 Research study: How Czech companies use PR (Robert Svoboda, Focus Agency)
10.45 – 11.15 Coffee break
11.15 – 12:00 Innovation in research: neuroscience, facile coding (Petra Průšová, Millward Brown)
12.00-12.30 On-line research: benefits and challenges (Jan Tuček, STEM/MARK)
12.30 – 13.15 Lunch Break
13.15-14.00 Research data interpretation for PR (Hana Huntová, SIMAR)
14.00-14.45 Case study Home Credit and others: Jan Sedláček (Ewing PR)
14.45 - 15.00 Coffee break
15.00-15.45 The largest Czech research on blog writing motivation (Tomáš Jelínek, DBM)
15.45-16.30 Case study for the Confederation of Industry of the Czech Republic (Jakub Salát (AMI Communications)
16.30-17.00 Technical part of research: various platforms and their usage ( Marek Jirásek, TNS Aisa).
