The Promise (and Perils) of Digital Marketing
2010-12-10 00:00:00
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The internet and the subsequent online revolution have opened up amazing opportunities for marketers to connect with customers.
Rabi Chatterjee
Professor of Business and Katz Faculty Fellow in Marketing University of Pittsburgh
Online social media have added dramatically to the potential power of digital marketing.
As this exciting new way to market products and services evolves rapidly, it is important for marketers to appreciate the opportunities and challenges of this new medium, and develop strategies accordingly. This interactive seminar discusses some of the key elements of digital marketing and how best to employ them, using best practice cases for illustration of the important principles. It also highlights some of the potential dangers in implementing a digital marketing strategy.
- Date: Friday, December 10th
- Time: 6:30pm
- Location: Truhlarska 15, Prague 1
Spaces are limited, so please register immediately if you’d like to attend! http://tinyurl.com/pitt-mktg
