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Media Training for NGOs

2011-05-18 00:00:00
Company: Media Education CEE, s.r.o.
Non-governmental organizations do a great job for the society. They change people’s lives every day. Yet, how comes we don’t read much about NGOs in the newspapers? Learn why you should talk to the media to improve your NGO work results. Tell a positive story to a reporter and get it out in the newspapers. Receive practical solutions and tools that you can use in your daily work. Gain a voice to influence decision-makers and to make a real difference.

Practical exercises: 50%. Discussion and sharing: 30%. Theory: 20%.

What you will learn:
08.30 – 09.00 Registration
09.00 - 10:30: Why should you talk to the media about your NGO and your projects? Where is your media story? How can you express clearly what you do and why it’s important? How to speak clearly and to the point, so that a reporter can quote you easily?
10.45 – 12.30: Traditional Media Management. How to bring reporters to cover your activities? Interview simulations and interpretation
13.30 – 15.00: Tools for Trust. Do press releases work? If not, what works? Media kits, media briefings or press conferences? How can you build trust with the journalists so that they provide you with free media coverage?
15.15 – 17.00: Social media management. How to integrate the blossoming social media in your communication policy? How to take advantage of these growing tools to attract more participants, volunteers and funding? What platforms are suitable for you: Facebook, Twitter, YouTube, LinkedIn?

The one-day workshop Media Training for NGOs is conducted by Cristina Muntean, founder of Media Education CEE, and Martijn van den Berg, secretary general of International Young Naturefriends (IYNF), a Prague-based youth NGO.

Study materials and coffee break refreshments included. Lunch not included. Maximum 12 seats available. More info at: cm@mediaed.cz. 

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