Innovation for Business Success: How to Involve Your Customers
2011-11-18 00:00:00
Company:
Address:
In today’s world of empowered customers and an interconnected global marketplace, companies must innovate for survival and growth – and involving your customers in every step of the innovation process is critical for sustainable business success. December 14, 2011, 9:30 – 13:30, Truhlářská 13 – 15, Praha 1
With Rabikar Chatterjee
Professor of Business Administration and Katz Faculty Fellow in Marketing
Katz Graduate School of Business, University of Pittsburgh
• Understanding the critical customer touch point in the innovation process
• State-of-the-art methods for involving the customer
• Customizing the methods to fit your organizational needs
• A road map for implementation
Registration: http://tinyurl.com/RegistrationInnovation2011
Price: 4,000.00 CZK (+VAT)
