Technology, particularly the availability of big data coupled with a wide variety of digital marketing channels, offer substantial opportunity for marketing professionals.
Technology has impacted the field of marketing significantly, along with virtually any other discipline in business. In marketing, the impact of marketing are diverse. Organizations are tasked with managing more marketing options than ever before, and consumers are more integrated with marketing information than they have been in the past.
If this will not be enough, technology is also enabling new startups to provide new solutions to help organizations to engage with their customers.
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