Smart Media Summer
Media Education CEE, s.r.o.
The Cucumber Season. Who hasn't heard about it? For journalists, it's twice more difficult. Nothing happens and fellow reporters leave on holidays. Yet, all that white space needs to be filled in somehow. For smart people this is a great opportunity to get your name out in the newspapers.
Boost your reputation, grow your business and save money on free advertisement. Join us for a very practical media training course on how to write an attractive article and how to use this summer to get your name out in the media.
When: Friday, June 10, 2011
Where: Media Education CEE, Žitná 49, Prague 1
What you will learn:
- 9.00 - 10.30: How to get my name out in the newspapers this summer? Identification of your communication goals. Media audit - what is your story and how to tell it to the local media. Trend spotting - where to find more attractive ideas for your articles and blog posts.
- 11.00 - 12.30: Story writing. Practical exercise on how to turn your idea into a media-attractive article or blog post.
- 13.30 - 15.00: Give me some hard facts. How to use figures, charts and other background information to back up your story and make a case for the media.
- 15.30 - 17.00: Let them work for me. How to use social media such as LinkedIn and Twitter to save time AND spread your original content among your clients, competitors and potential business partners.
Practical exercise: 50%. Discussion and sharing: 30%. Theory: 20%.
Trainer: Cristina Muntean, founder, Media Education CEE
Study materials and coffee break refreshments included. Lunch not included. Maximum 12 seats available.
Special discount for AmCham members: 15% discount on a biding registration done prior to June 1, 2011:
Register now at: http://www.mediaed.cz/en/register/34.